This cradle to grave flow relies on brute force (including fossil fuels and large amounts of powerful chemicals). It is conceived around a one-way manufacturing flow – what is known as a “cradle to grave” lifecycle. The industrial framework that dominates our lives now is fairly primitive. Cradle to Cradle is a registered service mark owned by MBDC.Īn excerpt from the MBDC (McDonough Braungart Design Chemistry) website The Wikipedia entry states that cradle to cradle is an ‘holistic design philosophy’. Their book Cradle to Cradle Remaking the way we make things (2001) is a seminal publication and, a decade after it was first published, it still represents thought leadership within the more generic notion of a circular economy. Although a phrase first introduced by Walter Stahel, the notion of producing within a ‘cradle to cradle’ framework as opposed to a ‘cradle to the grave’ framework, which has dominated industrial society, is largely the work of William McDonough and Michael Braungart.
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